Traffic is a collective problem created by individual behavior. Building new lanes and thoroughfares provides temporary traffic relief, but drivers are quickly drawn to the free-flowing routes and fill the increased capacity, leading once again to traffic congestion. While it’s not feasible to constantly rebuild our roadways to meet evolving demand, through Metropia’s Active Demand Management platform it is possible to influence driver behavior, disperse demand, and maximize our existing roadways.
Metropia’s mobile technology and back-end predictive algorithms empower drivers to make informed mobility decisions. Gamification elements and other behavioral economics strategies within our app incentivize and reward drivers to shift their travel to off-peak times, take under-utilized corridors, and opt for alternative modes of transportation.