Tucson, AZ

The Tucson Festival of Books takes place on March 11th and 12th on the University of Arizona campus, although the festival never fails to please local bibliophiles, the struggle to find parking is a story many are familiar with.

Metropia, Tucson’s homegrown traffic solution app, is once again partnering with UA Parking and Transportation Services (PTS) and Pima Association of Governments to alleviate the gridlock and help festival attendees get to and from the event faster than ever.

Before starting the trip to UA campus, drivers can open the free Metropia app to view live parking availability at the Festival of Books. After choosing between free, paid, and disabled parking lot options, Metropia users can select a specific available parking lot as their destination and receive turn-by-turn navigation directly to their lot and around the event’s many on-campus road closures. By eliminating the search for parking and providing drivers with the fastest route possible, Metropia can shorten a driver’s overall travel time to the Festival while reducing traffic for everyone. The Metropia app is available for download here.

Metropia’s also providing an extra incentive to carpool to the event with a fellow bookworm. By using the app’s DUO social carpooling feature to share a ride with a friend or family member, both the driver and passengers earn additional reward points which can be redeemed for gift cards to local merchants such as Bookmans Entertainment Exchange, R Bar Energy, Ear Effects, and more.

The Tucson Festival of Books marks the latest continuation of Metropia’s growing partnership with UA Parking and Transportation Services,­ a collaboration designed to enhance fan experiences for sporting and community events, including providing detailed parking lot availability and fees, traffic control plans and traffic condition information. The groups have previously worked together to enhance mobility at UA home football games, Spring Fling, and last year’s Festival of Books.

In Tucson, local government support is provided by PAG (Pima Association of Governments), which uses Metropia data to assess traffic congestion hotspots in the region. By contributing rewards to users through the Metropia app, Metropia’s local merchant partners help incentivize drivers to make responsible commuting decisions which benefit all of Tucson.

Festival of Books attendees are invited to download the free Metropia app on the Apple App Store or Google Play, find an available parking spot, and carpool to the festival.

About UA Parking and Transportation Services

PTS is a department of the University of Arizona whose mission is to provide a variety of transportation options to students, faculty, staff, and visitors of the University. PTS aims to provide these users with equitable and quality service within the scope of available resources. Some of the goals of this department include improving accessibility and mobility throughout campus and utilizing environmentally sound methods to meet transportation demands. More information may be found on the PTS website: parking.arizona.edu.

About Metropia, Inc.

Metropia, headquartered in Tucson, Arizona, is a GovTech 100 company whose mission is to make cities better places to live by reducing traffic congestion. The Metropia mobile platform incentivizes commuters to make better travel decisions independently and through casual carpooling with the DUO feature. The Metropia app is available for free through the Apple App Store and Google Play.